Another syndicated special, The Care Bears Battle the Freeze Machine, came out that same year. In 1984, AGC introduced a spin-off line, the Care Bear Cousins.
Sand, those toys lacked the "heart-shaped 'touché tags'" used to identify the Care Bears. According to New York City judge Leonard B. In December 1983, American Greetings and CPG Products lost a lawsuit against Easter Unlimited, importers of a line known as "Message Bears". On television, the original 10 Bears were featured in a syndicated special, Atkinson Film-Arts' The Care Bears in the Land Without Feelings, produced and sponsored by Kenner. In early 1983, Parker Brothers released six books featuring the Care Bears as part of its publishing division's first offerings. Among them was General Mills, a food company which owned the board game manufacturer Parker Brothers. American Greetings introduced the characters to the general public in February 1983, with an appearance at New York City's Toy Fair 26 licensees were involved upon launch. The characters were produced as a line of toys by Parker Brothers and Kenner the following spring on a $5–6 million advertising budget and a wholesale commitment worth $122.5 million (USD). President Morry Weiss represented American Greetings Jack Chojnacki and senior vice-president Henry Lowenthal from Cleveland represented Those Characters. On September 24, 1982, the Care Bears franchise was launched in New York City before members of the area's Society of Security Analysts. At the start of the franchise, "Care Bears" was established as the project's working title. : 53Īmerican Greeting Cards kept the character program a secret until advertising was ready. TCFC's team of artists and writers created many characters in the line in a joint development by Those Characters From Cleveland and MAD (Marketing and Design Service of the toy group of General Mills). Once out of the concept stage, children's book illustrator Elena Kucharik became the primary artist for the Care Bears, creating hundreds of full-color illustrations for cards, books and various licensed products. Susan Trentel, Muriel's sister and doll designer of Strawberry Shortcake, designed the Care Bears plush. Working with TCFC Creative VP Ralph Shaffer, Fahrion designed the first six bears, creating greeting card themes for their belly graphics. On the employees' reaction to the toy, Chojnacki recalled in early 1985: "It had a high aaaaaah factor." Īrtist Muriel Fahrion, who helped create Strawberry Shortcake's look, was among the franchise's first concept artists. Jack Chojnacki, the co-president of TCFC, introduced the first Care Bear to businessmen from American Greeting Cards and from the toy company Kenner in February 1981. The Care Bears were initially created in 1981 by Elena Kucharik for the greeting card company American Greetings.
#HARMONY BEAR BEAR TV#
The current TV series, Care Bears: Unlock the Magic, debuted on Boomerang SVOD on February 1, 2019, and has since tied in with a new toy line from Basic Fun!. That year, toy company Just Play debuted a range of Care Bears toys (plush, figurines, and blind bag collectibles) based on the series. A continuation with the same characters, Care Bears and Cousins, was commissioned by Netflix and premiered in 2015.
#HARMONY BEAR BEAR MOVIE#
These new Care Bears appeared in three computer animated films: Care Bears: Journey to Joke-a-lot (2004), The Care Bears' Big Wish Movie (2005), and Care Bears: Oopsy Does It! (2007).Ī revival TV series, Care Bears: Welcome to Care-a-Lot, premiered on The Hub on Jfor one season. In 2002, new versions of the bears were manufactured by Play Along Toys. Adding to the Care Bear family are the "Care Bear Cousins", which feature Brave Heart Lion, Cozy Heart Penguin, Bright Heart Raccoon, Lotsa Heart Elephant, Gentle Heart Lamb, Loyal Heart Dog, Playful Heart Monkey, Proud Heart Cat, Swift Heart Rabbit, Treat Heart Pig and Noble Heart Horse created in the same style as the Care Bears. They also made three feature films: The Care Bears Movie (1985), Care Bears Movie II: A New Generation (1986), and The Care Bears Adventure in Wonderland (1987).Įach Care Bear is a different colour or shade and has a unique "picture on the stomach" that represents its personality.
#HARMONY BEAR BEAR SERIES#
In 1983, the characters were turned into plush teddy bears and later headlined their own television series called Care Bears from 1985 to 1988.
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